What’s your favorite color? What’s the color of your car? If it is white, then you are among 20% of car owners in North America. Global Automotive Color giant DuPont revealed their research, 2008 Automotive Color Popularity Chart that shows how consumer’s mind-set determines their car color choices.
Since 2007, White has been the most popular colors on the road. Last year, 2008, White car is the choice of 20% (Solid 16% – Pearl 4%) people in US followed by Black with 17% (solid 11% – effect 6%).
“White is a transitional color that signals a pause after a long- running trend and in advance of a new trend.” Karen Surcina, color-marketing manager of DuPont Performance coatings said.
What about red color like of Ferrari? Only 11% picked the color red while Lamborghini’s trademark color, yellow only got 2%.
Or maybe green which represents the eco-friendly car could get even better? Too bad you’re wrong as it only received 1% better than the yellow.
Anyway, for car industry the data show the increasing influence of color as a deciding factor when buying cars. Surcina added, “This year’s research showed an emerging trend of more people –- nearly 40% — who are willing to change their choice of vehicle based on the available colors of the car.”
| Via | | Image by Dupont Automotive Systems |