Automotive-Access

What’s your favorite color? What’s the color of your car? If it is white, then you are among 20% of car owners in North America. Global Automotive Color giant DuPont revealed their research, 2008 Automotive Color Popularity Chart that shows how consumer’s mind-set determines their car color choices.

Since 2007, White has been the most popular colors on the road. Last year, 2008, White car is the choice of 20% (Solid 16% - Pearl 4%) people in US followed by Black with 17% (solid 11% - effect 6%).

“White is a transitional color that signals a pause after a long- running trend and in advance of a new trend.” Karen Surcina, color-marketing manager of DuPont Performance coatings said.

What about red color like of Ferrari? Only 11% picked the color red while Lamborghini’s trademark color, yellow only got 2%.

Or maybe green which represents the eco-friendly car could get even better? Too bad you’re wrong as it only received 1% better than the yellow.

Anyway, for car industry the data show the increasing influence of color as a deciding factor when buying cars. Surcina added, “This year’s research showed an emerging trend of more people –- nearly 40% — who are willing to change their choice of vehicle based on the available colors of the car.”

| Via | | Image by Dupont Automotive Systems |

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